A New Chapter for Dulceria Soapery ✨

As the seasons shift and the new year approaches, we’re excited to share something we’ve been quietly crafting behind the scenes: Dulceria Soapery is entering a new era.

This rebrand is a thoughtful evolution of everything you already love—our handcrafted quality, indulgent scents, and whimsical storytelling—refined into a more cohesive, elevated expression of our brand.

Why We’re Rebranding

Dulceria Soapery has grown but it's just not what I wanted for my business Right now I feel like it is going in a different direction. What began as sweet inspiration turned into a full self-care experience rooted in artistry, ritual, and a touch of magic. As our product line expanded—from soaps and candles to bath treats and subscription boxes—we realized it was time for our branding to grow with us.

This rebrand allows us to:

• Create stronger, more immersive collections

• Refine product names for clarity, storytelling, and cohesion

• Elevate our visual identity while keeping our playful heart

• Build a foundation for future launches and expansions

What’s Changing (and What’s Not)

✦ What’s Staying the Same

• Our customer-favorite formulas and scents

• Our dedication to ethical sourcing, creativity, and self-care as ritual

• Full shop availability throughout the holiday season

✦ What’s Evolving

• Product name updates across select soaps, candles, bath bombs, and seasonal items

• Refreshed label designs and packaging details

• Clearer collection themes with a more story-driven approach

• Subtle refinements to our overall brand voice and aesthetic

• The name itself will also be changing to create a more niched down vision for our business.

You may begin to notice new product names appearing alongside familiar favorites, especially as we move into the new year. Rest assured—while names and visuals may change, the products you love inside remain the same.

Rebrand Timeline

We know the holidays are a special (and busy!) time, so:

• Now through December:

  • Our shop remains fully open and running as usual

  • Holiday launches, gift sets, and seasonal favorites continue uninterrupted

• January–March (New Year Rollout):

  • Gradual release of updated product names and labels

  • Collection refreshes introduced in phases

  • Website and product page updates

This intentional, step-by-step approach allows us to maintain excellent service while thoughtfully implementing changes—without disrupting your holiday shopping or self-care rituals.

What This Means for You

During the transition period, you may see:

• A familiar scent with a new name

• Updated packaging arriving alongside existing designs

• Product listings noting name changes for clarity

We’ll be sharing updates along the way via our blog, email list, and social media so you’re always in the loop.

Thank You for Growing With Us

This rebrand wouldn’t be possible without the incredible support of our community. Every order, review, and kind message has helped shape Dulceria Soapery into what it is today—and what it’s becoming.

We’re so excited to step into this next chapter with you and can’t wait to reveal what’s coming.

Here’s to a magical holiday season and a beautifully refreshed new year. 💫

With gratitude, Dulceria Soapery